Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for.
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Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director.
The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular monthly column to break down why reframing fragmentation can help us to more accurately reflect changing audience behaviour.
