The route out of overwhelm isn’t another layer of tech or a tweak to the funnel. It’s returning to human behaviour as an organising principle, says Lea Karam
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Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route’s CEO.
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New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.
Meta’s Pete Buckley reveals a consensus of views on the purpose, focus and the evolving role of the media planner.