We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.
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In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.