Media shouldn’t be seen as in competition but rather as an orchestra. Where the greatest planners and strategists identify every emotion, nuance and contribution each musician brings to the bigger whole.
More Opinion articles
With the bans on smoking in public places and not wearing a seatbelt, the Daily Mail found itself on the wrong side of history. Perhaps it’s why it has taken a more cautionary approach to a possible social media ban for under-16s.
AI agents have the potential to transform the digital ad market forever, but for this to happen, brands need the comfort of clear governance and audit trails.
The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.
The CEO of UKOM explains why audience data should come first. Campaign planning can only be set by understanding the people landscape and how they behave.
Two distinct media voices will dominate the FIFA World Cup. Footballco’s EVP content and operations introduces the athlete creator and the creator analyst, pundit, entertainer (CAPE).
Market consolidation will lead to excessive power for dominant US media owners and ad-funded platforms, as well as for most non-UK agency groups. It would spell ‘Apocalypse Now’ for UK audiences, advertisers and the component parts of the UK advertising industry, writes Nick Manning.
NABS offers practical advice on how to build your confidence, look after yourself, and deal with the practicalities of job-hunting post-redundancy.
Thinkbox CEO, Lindsey Clay, is in the hot seat to face our probing and quick-fire Leading Questions.
The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.