Channel 4’s chief commercial officer encourages scrutiny and questions around what the Sky ITV deal could mean for you.
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In this second part, Nick Manning analyses the rapid transformation of the supply-side sector in more depth, explaining what is happening, why, and what may come next.
Speaking at Future of Media Manchester today, the MD of Bauer Media Advertising sets out his three-point manifesto.
Lumen’s Mike Follett shares insights from its recent research with Global Street Art on how strong creative can earn more attention.
Channel 4’s non-executive director Tess Alps suggests how YouTube could become a better partner to the TV industry.
Ray Snoddy rounds up some good news from the changing face of news brands.
Mediaplus UK’s Hannah Moody calls for planners to consume a balanced media diet: embrace variety, stretch your palate, and don’t forget your greens.
Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades.’
Craft Media is planning a get-together for like-minded media planners this autumn. Hadyn Millar explains the thinking behind it.
WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.