There is a significant difference between ‘outcomes’ as an industry standard and ‘outcomes’ as a positioning strategy. The industry is confusing the two at scale.
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An e-bike is still a bike. But as it evolved, the market around it was rebuilt due to its impact on couriers and rentals. LLMs are doing exactly that to agencies. The restructure is the strategy, not a consequence to manage afterwards.
Helping advertisers navigate addressable TV is made more difficult by the prevailing language, which hasn’t evolved since the mid-1980s, writes the senior director of strategy and partnerships at Sabio.
The media industry must stop looking the other way as social media sucks the life out of women and girls; the time for action is long overdue.
The launch of Barb Ads Hub is just the start of a journey to evolve TV campaign planning and optimisation in line with industry practices. Barb’s head of campaign audiences explains.
From hackers to human error, the possibility that something goes wrong with your client’s media spend is the stuff of nightmares. The CEO of adnomaly recounts what happened to him.
Even though digital out-of-home is running on live logic, most investment strategies just haven’t caught up. This is where the opportunity lies, Perion’s CEO writes.
Medialab founder and CEO Marcus Orme is in the hot seat for our probing and quick-fire Leading Questions.
For OOH, you’re not designing for attention you can hold; you’re designing for attention you have to earn instantly, writes Evolve’s MD.
OOH is uniquely equipped to deliver on three core priorities – audience relevance, creative impact, and measurable effectiveness. Talon’s MD explains.