JAA’s marketing director, Caroline Ayling, explores why indie agencies are the perfect partner for family-run businesses.
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Signals promising to optimise creative are mostly noise, and anyone who tells you otherwise is selling snake oil. You’re being pitched a flywheel, but you’re being sold a hamster wheel, says CreativeX’s Paul Brown.
The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner.
Following Tony Gallagher’s claim that The Times has enough paying subscribers to fund a 700-strong newsroom, Ray Snoddy checks in on how the paywall monetisation model is faring across the newspaper industry.
Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby.
The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.
Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.
As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.
With less than 70 days until the FIFA World Cup, the pre-tournament campaign window is well and truly open, says Mail Metro Media’s digital investment director.
The BBC will welcome former Google executive Matt Brittin as its director-general next month. Will he defend the principles the BBC was built on, or does the Google playbook follow him through the door?