More Opinion articles

After helping many brands over the years develop their HOWs, Perfect Storm’s Dan Svikis has become attuned to the red flags that may signal it’s missing from that vital layer of comms planning.

It may be a ‘fallow year’ for major women’s sport tournaments in 2026, but that shouldn’t stop brands from getting behind the female sporting ecosystem, says EssenceMediacom’s EMEA sports & sponsorship director.

Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem. 

Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.

By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.

Is the US-owned Comcast a ‘white knight’ riding in to save British commercial TV? Medialab’s director of Advanced TV looks at the potential sale of ITV’s studio arm to Sky.

Agents such as OpenAI’s Atlas will sit between brands and audiences, controlling discovery, influencing consideration, and in many cases making the purchase decision. Don’t get filtered out says Mindshare UK’s head of futures and innovation.

Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.

Brands that win won’t be the ones with the nicest websites. They’ll be the ones the AI systems understand most clearly, trust most, and feel most confident recommending.

According to the Daily Mail, culture secretary Lisa Nandy is paving the way for a ‘timely’ sale of The Daily Telegraph to DMGT. Not so fast, says Ray Snoddy. Is this really a good idea?