It’s finally a done deal, but what does Paramount Skydance’s acquisition of Warner Bros. mean for CNN and CBS News? Ray Snoddy looks at the evidence.
More Opinion articles
Journalists report on scam advertising, yet their employers still run many of the fake adverts they warn against. What can be done?
Just as Bowie’s protagonist questions whether something better exists, a more rewarding route is to focus on what people increasingly feel is missing in life, writes Chris Herbert-Lo.
For an industry built on creativity, innovation, and connecting with people, we’ve done a surprisingly poor job of showing the next generation what a career in advertising actually looks like, argues Lucy Hinton.
GB News’ Ross Sergeant argues that incrementality, not familiarity, should decide what makes the media planner’s longlist.
Advertising and media want finished talent but won’t pay to develop it. A missed opportunity, but change is happening, writes Omar Oakes.
Leading Questions with Rob Gold president of marketing growth solutions- Trilliad
Last week, we spotlighted media planning and strategy, exploring how roles are changing, what planners need to know now, and where the industry is heading next.
Twenty years ago, commercial broadcasters were advised to take a hard look at their business models. They did, and it’s now paying off, WPP Media’s analytics manager writes.
Are more brands embracing publisher partnerships, and what rules should they follow to maximise results? Danny Donovan looks at the evidence.