Strong campaigns give people an anchor and a mission to rally around, especially across teams that may not work closely together, writes NABS’ marketing director.
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As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.
The FIFA World Cup reminded us of something we’ve almost forgotten: the most powerful marketing still reaches everyone at once.
We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.
Several ministers with experience as culture secretary are now in prominent positions in the new-look Government. Surely the future of the BBC is in good hands?
Last week, at its parliamentary reception, the Advertising Association’s president, Andria Vidler, delivered her centenary address:
The IAB UK’s chief strategy officer examines the role each marketing and advertising discipline can play in the GEO land grab.
What kind of market do we want? One where opacity props up margins and accelerates short-termism, or one where transparent economics, auditable outcomes and open comparability reward what actually sustains quality media?
News brands have done England proud with their FIFA World Cup coverage. Newsworks’ Rupert Smith takes a look at the highlights.
The Sky-ITV merger review isn’t really a competition question. It’s a test of whether Britain’s regulator can build conditions that work.