More Opinion articles

History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.

From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.

Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.

Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.

A new book seeks to understand the often misunderstood relationship between Boris Johnson, the media and the EU referendum. Here, Ray Snoddy examines some of its most interesting moments of self-reflection.

Crises, like wars, tend to accelerate the pace of change – and this one will have a profound effect on our entire industry, writes Nick Manning.

Rather than giving the ubiquitous chef yet another gig, the broadcaster could have made a much stronger connection with financially anxious viewers, writes Stephen Arnell.

What sort of column do you write at times like these? The answer is: not a normal one.

As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.

Annabel McCaffrey, from adland’s support network NABS, offers advice to sustain your wellbeing in a time of crisis.