More Opinion articles

What are media agencies telling the next generation of strategists?

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.

Too often this industry confuses two very important related, but different, areas of media measurement.

The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.

This Curate’s Egg has several crowd-pleasing proposals, but the more problematic parts may ultimately show the Culture Secretary’s hand.

The media industry is in a powerful position to champion diversity and inclusion. But it’s important to move beyond mentoring and into sponsorship.

Judging any awards is an opportunity to learn and rediscover why great work matters.

In her quest to wreck the BBC and C4, the Culture Secretary will never be changed by arguments. Could this week’s elections prompt her downfall?

Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.