More Opinion articles

Although they are usually the shortest ads in the reel, blipverts are designed to dominate the ad break, writes the joint-CSO for VCCP Media

How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict

Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers

An amazing few days for commercial media must not blind us to the challenges that incumbents face

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament

Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham

Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics Helen Rose

Tim Irwin, CEO for Essence in EMEA, discusses the evolution of advertising for a more ethically and environmentally conscious world