Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
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From the anti-progressive reaction to Alexander Nix’s invitation, to Unilever’s self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
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As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
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