More Opinion articles

Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him

Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson’s Watergate moment, asks Raymond Snoddy.

We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.

Mediatel and Amplified promised a revolution and we hope we have delivered.

Adding one or more channels to your media mix can already help you increase your media ROI significantly.

Rebranding is usually seen as a tactic used by companies with the goal of changing their brand identity. But rebranding is also a strategy you can use to improve your career development.

Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.

Dominic Mills bows out from his weekly column with six of the best from the archives

Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we’re being told to work from home again.

There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory’s strategy director