There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
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Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
Route’s operations manager, Holly Stead, laments some of the deeply ingrained misogyny in society and culture and asks if the Sun’s Page 3 really has a place left in today’s media.
As newsbrands experiment with new business models and witness real success, there is one heavyweight owner of top-notch newsbrands which continues to sit on its hands. It’s now time for News UK to nail its colours to the mast with real user and readership numbers says Raymond Snoddy.
As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.
Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.
When five of the six biggest clients in the supermarket sector review their business in two years, you’ve got to wonder what’s going on, says Dominic Mills, and explains that what supermarkets really need is not cheaper advertising, but better strategic creativity…
This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels…