Programmatic is here to stay, says DataXu’s UK director, Chris Le May. So how can the industry utilise the technology effectively?
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‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
As the year closes ISBA’s Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.
From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.
How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.
From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
When will insight and analytics really start talking the same language, asks David Brennan.
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…
IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.
Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015