Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.
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In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
The head of one of Europe’s largest publishers has written an open letter to Google arguing that the grossly unequal balance of power must be confronted. What can be done, and how should Google respond? Raymond Snoddy investigates
We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?
As an increasing number of brands wade into the waters of content marketing, Mike Hepburn, content marketing director at Jaywing, gives us his top ten things to consider for an effective campaign.
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.
In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.