More Opinion articles

Digital has moved the publishing goal posts, says Peter Houston – so here are a few eternal truths that magazine publishers need to re-discover about good digital content.

Decipher’s Nigel Walley says one of the biggest problems with this year’s CES offerings is that we just don’t want to live in the worlds many of these companies envisage.

As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…

Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…

The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.

ITV’s submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy – and some bare-faced cheek.

Ahead of the CES debrief next week, Newsline hears from Videology’s Rhys McLachlan as he shares his thoughts on the biggest themes from this year’s gadget-fest. Prepare to pay homage at the feet of the TV gods…

Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.

BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.