More Opinion articles

There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.

Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.

The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands – but the next step must have a stronger focus on celebrating journalism.

How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.

We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.

History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.

AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.

As a new book examines the BBC’s uncertain future, Raymond Snoddy – who authored a chapter lifting the lid on the government’s deals with the Corporation – explains what he learned.

It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.

There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.