As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.
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From a ‘cash for access’ sting, to some deeply unsavoury reporting, a lot has happened in the world of journalism over the last week, but we’re still none the wiser as to why the Daily Telegraph’s HSBC coverage was so pathetic.
The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
The resignation of The Telegraph’s chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.
The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.
After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.