In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
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We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…
After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US’s West Coast and the UK, and says that we should really import more Big Picture thinking over here.
Newsline has collected the very best expert analysis on the latest Consumer ABC figures – including views from MediaCom, Carat UK, ZenithOptimedia, Starcom MediaVest, Initiative and Manning Gottlieb OMD.
The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.
A huge spat is taking place in the US between CBS and Time Warner, with millions of customers losing out – and despite the differences between the US and UK broadcast industries, the row highlights some serious concerns much closer to home says Raymond Snoddy.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.