More Opinion articles

Simply blocking the ad blockers is not a sustainable approach, writes MC&C’s Mike Colling. There is another way, however…

Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 – and a disaster waiting to happen for Eddy Shah and the UK’s first full-colour newspaper.

Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work

Why does the press keep regurgitating so many spectacularly incorrect figures about TV’s supposed decline? Dominic Mills lurks behind the lazy research to find out.

Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.

On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?