More Opinion articles

With online video becoming an increasingly important channel, Exponential’s Tyler Greer argues treating it like TV risks losing its differentiation.

Only newspapers have the resources to tackle large-scale, technical and legally dangerous projects, writes Raymond Snoddy – so why do so many people think the future of news lies with the likes of Buzzfeed?

Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route’s James Whitmore – so can new technology help us address the problem?

After the legendary and influential analyst, Mary Meeker, delivered her latest Internet trends report, Dominic Mills gives his views on what she got wrong, what she got right – and what should concern marketers the most

If we are not careful we risk falling victim to the illusion that something is scientific when it has no actual basis in fact, argues GfK’s Colin Strong.

In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks at the latest deck from influential analyst Mary Meeker, Apple’s purchase of Beats and the rise of fraud in adtech.

What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.

The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.

As the battle for sporting broadcast rights grows ever more competitive, is it time to move to a tender process where the winners are judged on a wider set of criteria than merely the size of the cheque? asks Raymond Snoddy.

At some stage, under the radar, a transformation occurred – but why does it matter? asks David Brennan, founder of Media Native.