Netflix has acquired vast amounts of data about its viewers’ watching habits – but can it really use this to predict what we want? Dominic Mills is not so sure.
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The Future of Britain project is a fascinating, year-long study soon to be launched by OMD. Here, Chris Worrell, OMD’s Insights Director, explains why, in this age of incredible change and contradiction, the research is going to mean big things for businesses, brands and consumers.
Mobile Fix: With Mobile World Congress 2013 underway, Simon Andrews, founder of Addictive!, talks Phablets, connected cars and HTML5.
InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.
Every marketer has their own challenges, but when it comes to digital, much of the pain is shared. Whatever the sector, whatever the brand, some issues are common to a wide range of companies. Now, after extensive research, Stuart Byrne, Head of Digital for Ebiquity UK, explains how they can be targeted and overcome.
Aegis’s Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK’s. They might seem a bit odd at times, often irony-free and unapologetically intrusive – but are US ads simply less hypocritical?
Although we absorb more than one billion hours of the stuff in a single quarter, the dear old radio doesn’t get a look in most of the time. But it’s time to celebrate says Raymond Snoddy.
After Postar re-launched as ‘Route’ today, unveiling its revolutionary new out-of-home audience research system, Newsline has collected some reaction from around the industry, including opinion from MediaVest UK, MEC and Primesight.
“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.
Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.