More Opinion articles

Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown’s Amanda Phillips.

Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.

It has been an eventful year in advertising – so here ISBA’s Bob Wootton joins up the dots and leaves us with a his closing remarks.

In the second of Mediatel’s two prediction specials, ISBA, Videology, Starcom, MEC, Xaxis, Newsworks, dunnhumby, iProspect, Newsworks and Xaxis tell us what they think 2016 will have in store.

The emergence of eSports as a gaming phenomenon is giving rise to incredible new sponsorship opportunities, writes Starcom MediaVest Group’s Kieran Smith.

Reporting from Moscow, Raymond Snoddy examines the new thirst for multiple international news sources in an era of increasing geopolitical complexity.

Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film – how will it square up to TV’s Death Star, wonders Richard Marks.

In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.

While there are obvious challenges, magazine media still has a valuable and unique role to play in the media mix, writes Hearst’s Jane Wolfson.

Advertising group Publicis is preparing for a complete restructure – and it could soon cause civil war, writes Dominic Mills.