More Opinion articles

The demand for a new breed of operators has never been so important, writes OMD’s Nikki Mendonça. So as the media landscape shifts, how can agencies hire the right talent?

Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?

As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.

We should be very wary of the home office’s plans to give Ofcom the power to vet programmes before they are broadcast, warns Raymond Snoddy.

The general election saw local media set a new benchmark for content delivery and discovery, writes Johnston Press’ Paul Napier.

Media Native’s David Brennan explains what the media industry – with its reliance on robust research – needs to understand.

It’s time the digital zealots checked their facts and shut up about the demise of television, writes Dominic Mills. Here is the reality.

The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?

Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what’s in a name? A lot actually.

Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?