More Opinion articles

In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.

You don’t hear media people or clients saying they want to see a return to the agency model of yesteryear – but it’s back up for discussion nonetheless, writes Dominic Mills.

Culture Secretary John Whittingdale may have now become a focus for the press – but we have to look very closely at each and every motivation for penning articles about him.

Research The Media’s Richard Marks previews ‘Audio Time’, a new report from RAJAR looking at how the nation’s consumption of all forms of audio breaks down by type, device and location.

What will it take for the ad industry to settle upon a common measurement language, asks Tead’s Caroline Hugonenc

YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.

As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.

Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish

There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.

Did the press enter into a Faustian pact to ensure favourable regulation from Government? Raymond Snoddy asks why newspapers failed to bite when given a very juicy story.