Catering for those who get their media via the internet and those who watch and listen to traditional channels could last a generation, warns Raymond Snoddy.
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BARB has enhanced the way in which it understands how TV is consumed. Here, the body’s deputy research director Joe Lewis shares new findings about what his team is learning
BBH’s Sarah Booth argues that we are being so ‘highly optimised’ that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
From making better use of data to learning more about audiences through AI, Posterscope’s Nick Halas says there are 10 things the OOH sector should focus on this year.
Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad
There are signs that the steepest declines in newspaper circulations are behind us – and that we’ve arrived at a core of loyal readers. But is that so cataclysmic, wonders Chris Blackhurst.
There may be trouble ahead – and precious little moonlight, music or romance, writes Raymond Snoddy.
Agency owner-managers starting the year with ambitious plans could add another New Year’s resolution to their list. Dominic Mills reports on a seminar for would-be leaders.
Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown’s Amanda Phillips.
Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.