With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.
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Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?
Darren Khan, managing director of Genero, reflects on how crowdsourcing has disrupted markets whilst being a key driver for digital evolution in a content-rich world.
What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.
Raymond Snoddy examines how the British media has managed coverage of the Charlie Hebdo story – and asks if it was right or wrong to publish the cover image from the survivor’s issue.
Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Robert Webster tells us why marketers might want to rethink…
With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?