More Opinion articles

After attending the ‘Outdoor Works’ conference held at the British Museum last week, Primesight’s Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.

At the consumer end of the business, Virgin and Sky will fight like cats in a sack says Raymond Snoddy – but what is remarkable are the large areas of agreement between them. So what do they have to say about their future?

QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…

The media world has always been a promiscuous place, but what do we make of the new relationship between Virgin and Netflix? The Media Native – aka David Brennan – assesses the impact for the pay-TV market.

As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.

For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…

The smartphone market might be growing strongly, says Ed Owen, but the excitement and differentiation has died. Didn’t smartphones used to be exciting?

Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.

With exam results recently deciding the future of millions of school and college leavers, Kantar Media’s Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people – and one who marketers need to handle with care to win the reward of a lifetime of loyalty.

As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.