The Tai Chi scammers aren’t the only ones preying on our addiction to social media. Why is adland not discussing ways to root out this poison?
More Opinion articles
Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to how valuable tomorrow’s page could become, writes Lumen’s Mike Follett
Bloomberg’s European MD for advertising, David Bradford, is in the hot seat for our probing and quick-fire Leading Questions.
Strong campaigns give people an anchor and a mission to rally around, especially across teams that may not work closely together, writes NABS’ marketing director.
As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.
The FIFA World Cup reminded us of something we’ve almost forgotten: the most powerful marketing still reaches everyone at once.
We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.
Several ministers with experience as culture secretary are now in prominent positions in the new-look Government. Surely the future of the BBC is in good hands?
Last week, at its parliamentary reception, the Advertising Association’s president, Andria Vidler, delivered her centenary address:
The IAB UK’s chief strategy officer examines the role each marketing and advertising discipline can play in the GEO land grab.