At Postcode Lottery Group, conversations about transparency, effectiveness, and agency value go beyond marketing performance. They become about maximising social impact.
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From suicidal car journeys and actual suicide material reaching youngsters courtesy of TikTok to the allegations against Meta, there is a sense that the public mood is changing.
The question for UK commerce media networks isn’t whether agentic AI is happening; it’s whether we’re building fast enough to be on the right side of it.
The CEO of Bauer Media Publishing UK discusses why the route into the industry needs to be built deliberately, rather than celebrated occasionally.
Analyst Ian Whittaker continues the Origin debate and explains five questions which could determine its future.
As scrutiny of AI, social platforms and the internet increases, trust is quietly becoming one of the most valuable forms of media currency.
The conversation around AI has become unbalanced. We’re spending too much time discussing how intelligent the technology is becoming, but far less time asking whether we’re teaching it the right lessons.
The best planners know that the same person needs different things at different times. They can read cultural moments and know what’s appropriate, Caroline Manning writes.
By feeding brands a diet of automated templates and opaque algorithmic media, we are stripping out the vital nutrients of communications strategy. We have entered the era of ultra-processed planning, writes Charlotte Netherwood.
When OOH campaigns reach receptive audiences, run in attention-friendly environments, and are supported by transparent reporting, confidence will follow, writes Zoom Media’s MD.