On World Book Day, the marketing director at Magnetic assesses the importance of storytelling in a world saturated by content.
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With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
From Littlejohn and Quentin Letts to Andrew Neil and Leo McKinstry, leader writers have had their say on the Iran war.
Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.
Audience measurement surveys have endured even as data volumes have exploded, writes Ipsos.
| Dan Gee
Just as a leader’s personal wealth trajectory offers a poor lens through which to judge national economic well-being, a marketer’s personal response offers a poor proxy for market response at scale, writes the MD of Media Futures Market.
There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.
Most brands work with creators, and yet many under-invest proportionally in Creator Ads. Meta’s Pete Buckley offers three fixes for turning creators into a high-performance growth engine.
Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.