More Opinion articles

News International’s Abba Newbery explains ‘News 3.0’ – a new face-to-face consumer engagement project to help define the future of news.

As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…

Ahead of joining the Screen panel at this week’s Media Playground on Wednesday, Simon Rees, CEO, Digital Cinema Media, shares his thoughts on the magic of the biggest screen of them all…

Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.

If age has become less relevant in society – with older people behaving much more like the young – how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates – and comes to some interesting conclusions for today’s marketers.

In the scrum of attention that has surrounded the trial and imprisonment of Chris Huhne, slightly less attention has been given to the fact that this has been a media story throughout and there are even lessons in crisis management for the PR industry, says Raymond Snoddy . We also now know that it was a story that might never have even seen the light of day…

Why, if TV is the powerful medium, and radio the personal one, did Tesco – and a host of other big brands for a variety of reasons recently – use press to say sorry about its products?

A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.

Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.

Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.