Derek Jones, MD for MediaTel Group, asks if “the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman…?”
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Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public “in a way that succeeds in combining the traditional platforms through which campaigns are conducted…”
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…
In his latest column, Raymond Snoddy sets the scene for this weekend’s MediaGuardian Edinburgh International Television Festival where “entertainment is virtually guaranteed”. Mark Thompson’s MacTaggart lecture “had better be good” and Jeremy Hunt should at least be “more coherent”…
Loren McDonald, vice president of industry relations at Silverpop, explains why “email is not dead, dying or even falling sleep” and why its relevance to the marketing community will never simply drop off the radar…
Raymond Snoddy on the growing use of super-injunctions; privacy v free press; and what the Premier League should do with footballers…
Keith Grainger, chief executive at Redwood, explains why the latest ABC release has overthrown speculation that ‘print is dead’…
informitv’s William Cooper explains why Cox Communications and TiVo’s partnership marks a radical departure from standard cable practices…
Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”