Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …
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Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week’s comment piece from GoViral’s Jimmy Maymann.
Newsline columnist Raymond Snoddy wonders whether VOD will drop traditional broadcasters in “deep do-do” …. possibly not!?
In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about ‘Year of Mobile’, if it’s too late to jump on the apps bandwagon, and whether “mobile display advertising is a snare and delusion thus far” …
Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …
Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.
Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …
Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.
Paul Frost, head of strategy at Positive Digital, looks at the power of Twitter.
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year’s economic downturn and delivers three “good news predictions” for the coming year.