More Opinion articles

Aegis’s Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK’s. They might seem a bit odd at times, often irony-free and unapologetically intrusive – but are US ads simply less hypocritical?

Although we absorb more than one billion hours of the stuff in a single quarter, the dear old radio doesn’t get a look in most of the time. But it’s time to celebrate says Raymond Snoddy.

After Postar re-launched as ‘Route’ today, unveiling its revolutionary new out-of-home audience research system, Newsline has collected some reaction from around the industry, including opinion from MediaVest UK, MEC and Primesight.

“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.

Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.

Gangnam Style, which has just surpassed the 1.3 billion views milestone on YouTube has an equally weird follower: the Harlem Shake. With over 17 million views in just two weeks, it’s quickly shaping up as a worthy successor – so as it continues to trend, Havas Media’s Matt Breen looks at the power of YouTube and the increasing impact of video consumerism.

China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.

With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?

Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.

It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.