Nielsen’s Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
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The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
Frank Hall, FOB Consulting Ltd, thinks publishers could be in for a challenge if Wilde’s definition of a cynic – knowing the price of everything but the value of nothing – comes to define the print buying process …
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
| TGI
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them …
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Editor James Harding’s quick step – removing a traditional slice of humour from The Times – gets a ZERO from media judge Raymond Snoddy …