More Opinion articles

Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Preliminary skirmishes are hotting up in the battle for the future of press regulation as Lord Justice Leveson prepares to publish his long-awaited report – and the increasingly bitter salvoes are starting to get very ugly.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Andy Eardley, director and co-founder of the TV App Agency, on smart TV connectivity and how to encourage users to interact.

As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?