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Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Right at the heart of the matter is a piece of almost medieval theology. This, the dogmatic judge insists, is not statutory regulation, nor could it reasonably or fairly be described as statutory regulation. The judge is wrong. It could and it is – but it has to be made clear in what way.

Yesterday wasn’t quite the tragic day for the freedom of the press that it could have been, for one reason only: at one minute to midnight, David Cameron came riding to the rescue of free speech.

Connected, empowered and increasingly ‘flattered’ customers sit at the control panel of a remarkable spider’s web of influence and information. And nothing at all will ever be the same.

Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.

The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.

James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.