Continuing a theme from my last but one piece (Has TV been Googled?), where I criticised government and regulators for constantly snipping at and limiting the creative industries in the UK, we now have a two-pronged assault on children’s television…
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Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process…
Starcom MediaVest’s digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook’s latest conference really means for marketers…
Writing in Campaign in May 2006, Ian Darby commented: “On the whole, it’s refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let’s just hope these ideas amount to more than a pile of Barclays.” *
Simon Andrews, founder of the full service mobile agency addictive!, on F8, Google’s big news, mobile money and new phones…
At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…
Simon Andrews, founder of the full service mobile agency addictive!, on Twitter, Windows8, HTML5, the E word and branded apps…
Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis – and money – that is being staked on connected TV.