More Opinion articles

Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…

Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.

In response to Raymond Snoddy’s article ‘Jeremy Hunt may be a classy lambada dancer but unless he listens he won’t shimmy his way out of this one’, OMG!’s Roger Gane and the Broadcast Journalism Training Company’s Steve Harris comment.

As Jeremy Hunt reaches out for the disastrous “bottom-up” solution for local TV, would-be operators at yesterday’s Future of Broadcasting conference had one simple piece of advice – have the courage to stick to the original plan. It is the only one that will work…

According to Simon Redican, radio, TV and online all lift people’s levels of happiness and energy on a daily basis – all day, every day…

James Whitmore, MD of POSTAR, says to make sense of today, why not place yourself in the future? Get up from your desk now. Abandon your computer and smart phone. Go and sit in the park. Lie on the sofa. Think…

I always feel some sympathy for the systems guys in the media industry – especially at the agency end, where the role seems to consist all too often of aborted (potentially interesting) projects replaced by (far less interesting) fire-fighting. But competing hard for our sympathy vote are surely researchers these days – and in that case I mean the guys who are meant to be delivering the research, not those using it.

A new series of blogs about the broadcast industry, narrated by David Brennan…

Chris Bennett, director of media and business development at Blyk, says globally rich, expanding businesses are building locally relevant features and making their money from local businesses, which means the mobile industry is well placed to win the hearts, minds and marketing dollars of brands…

Raymond Snoddy: If Lord Patten can handle the sometimes sulphurous politics of a major university, never mind the Tory party, then the manoeuvrings of the BBC are tame by comparison…