More Opinion articles

Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…

Media commentators across all forms of media are filling time and space with analysis and minute-by-minute coverage of the US Election. Moreover, the British media report that the result is too close to call.

Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.

Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Christopher Wellbelove, sixth in the queue at Apple’s Covent Garden store, gives a consumer review of the iPad mini.

Raymond Snoddy evaluates this week’s news about consolidation in publishing – regional newspapers and books.

James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.

Geoff Copps, Senior Research Manager, reports from the Telegraph Festival of Business.

Starcom MediaVest’s head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?