More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …
Showing 4971-4980 of 5,215
More Opinion articles
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Simon Rees, founder of Digital Planet, looks at what the media industry can do to support a more sustainable future …
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…
Duncan Graham, customer services director at Callcredit Marketing Solutions, on the importance of using the best tools available to communicate with consumers.
Raymond Snoddy chairs MediaTel Group’s ‘Future of Radio’ seminar and finds the industry confident about its future.
Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.