Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…
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Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
Raymond Snoddy tells a story that rather eloquently illustrates just how large an issue privacy is becoming and how things can go seriously awry when the marketing community gets it even inadvertently wrong…
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
Alex Franks, MD, Blyk, takes a look at the evidence…
Simon Andrews is chairing the Mobile Advertising session at MediaTel Group’s Media Playground 2011 next week… find out how you can be there for just £50 in this week’s Mobile Fix!
Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning – this will be the decade of mobile…