Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.
Showing 4971-4980 of 6,044
More Opinion articles
Raymond Snoddy on the conspiracy theory surrounding the Savile and Newsnight inquiries and the possible implications for BBC director-general, George Entwistle.
Miles Galliford, co-founder of SubHub – the membership website company – on what magazine publishers need to consider to thrive online.
John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year’s MRG conference.
Award winning creative technologist, Richard Kastelein, on the future of brand delivery on TV.
Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…
Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.
On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?
Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?