Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
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If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you’re probably paying a lot more attention to tags. Or you certainly should be…
Rhys McLachlan, commercial development director at Videology, who will be on the Screen panel at our Media Playground event, says the commercial video-on-demand market has been growing rapidly in 2012 but the trajectory for the summer could be downwards thanks to the BBC…
Raymond Snoddy says the kindest thing that could happen to Jeremy Hunt now is a reshuffle…
Raymond Snoddy says says the really interesting question from Leveson this week is whether Michael Gove was preening himself and making it up as he went along, or whether he was reflecting – in a rather shrill way – the private views of David Cameron and the Coalition Cabinet…
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
James Whitmore on the Olympic flame’s journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)…
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google….
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content…