Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.
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In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing “captures the zeitgeist”…
Jim Marshall says that the government’s decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded…
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?