More Opinion articles

Raymond Snoddy says that the BBC Trust has to have the courage to do the right thing and save Radio 6 from a misguided BBC management

Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.

John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…

Raymond Snoddy says that while it’s just a matter of time before 3D TV takes-off, there are some hurdles to overcome first.

Jason Brownlee, founder of Dollywagon, wonders if the iPhone 4G’s ‘Facetime’ technology is actually socially primitive, despite being very technologically advanced – “Most consumers don’t share the geek-engineer’s nostalgic fantasy of owning a video communication device like cartoon hero Dick Tracey”…

Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…

Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…

Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, “something has changed in society”.

Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.

Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…