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The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.
Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
