More Press articles

Media organisations should spend more time listening to their journalists rather than trying to influence what they do.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.