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UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia

The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%. Strong December results from the newspaper companies monitored by Merrill Lynch resulted in 4.5% growth in the US newspaper sector during the final quarter of 2002.… Continue reading US Newspaper Industry Holds Breath Over Conflict

Advertising page volumes in the business information technology market fell by 16.8% year on year during February, according to CMP Media, the technology publishing subsidiary of United Business Media. In difficult economic conditions, CMP is performing credibly and its continuing technology publications recorded a 14.8% decrease against February 2002. In the first two months of… Continue reading CMP Outperforms Hi-Tech Publishing Market In February

US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January

The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year to 66.8 million.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of… Continue reading NRS National Newspaper Round-Up – January 2003

Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February

The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline by 1.4% year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted… Continue reading ABC National Newspaper Round-Up – February 2003

The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers. Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.” Founder… Continue reading OPA Europe To Represent Leading Internet Publishers

In terms of circulation the national press market had a less successful year in 2002 than in the previous year, when the industry was boosted by a renewed demand for news following the terrorist attacks on the United States. Overall circualtion for national newspapers was down by 2.8% year on year during 2002. The daily… Continue reading National Press Market Round-Up – 2002

The ABC regional newspaper figures for the period July to December 2002 reveal a mixed bag for the top ten paid for regional newspaper groups. Strong performances came from Kent Messenger Weekly Newspaper Group, which saw the total circulation of its titles increase by 3.9% year on year to 151,637 and Central Counties Newspapers Group,… Continue reading ABC Regional Newspapers: July-December 2002