The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 12 August 2004. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The latest… Continue reading ABC Jan-Jun 2004: Cloud Still Looms Over Teen Sector
The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign
Sir Martin Sorrell has said that the challenges faced by newspaper and magazine publishers ‘is getting greater and greater’ as internet advertising continues to grow and accelerate. Speaking to the Independent Review, the chief executive of the world’s second largest advertising and marketing services group WPP said, he is intrigued by the forecasts about interactive… Continue reading WPP’s Sorrell Warns Of Internet Pressure On Papers And Magazines
Trinity Mirror said this morning that the ‘media storm’ surrounding the publication of fake photographs of Iraqis being abused by UK soldiers was the reason circulation at its flagship newspaper the Daily Mirror fell by 5.3% year-on-year.Sly Bailey, chief executive, said that despite the disappointing circulation performance during the period in May, there have been… Continue reading Strong Performance From Trinity Mirror Despite Mirror Fiasco
Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008
As newspaper sales continue to slowly decline, editors have had to adapt in order for their paper to survive in the age of the internet. More and more people are turning to the web to get their daily fix of news and many newspapers have been successful in their ability to change to meet this… Continue reading Newspapers Adapt To Survive Audience Migration To Web
A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected
The US magazine industry is finally showing positive signs and bouncing back out of the depths of recession as demand for both consumer and trade magazine advertising pages starts to grow. The Publishers Information Bureau, which tracks the number of advertisements carried by consumer magazines, recently cited a turnaround in demand, as did a unit… Continue reading US Magazine Industry Finally Bouncing Back
The recent Euro 2004 football championships did little to boost sales of the UK’s national tabloid titles during June, despite extensive coverage of England’s nail-biting journey to the quarter finals and ensuing exit from the tournament at the hands of host nation Portugal.Major sporting events such as the European Championships and the World Cup tend… Continue reading ABC National Newspaper Round-Up – June 2004
The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue
