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Newspaper advertising revenues are finally on the upswing as the world economy recovers, says the latest annual survey of World Press Trends. The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Ad Revenue Rebounds But Circulation Dips

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties

The Independent saw circulation inch-up by a further 0.9% during April to just over the 260,000 mark as the paper’s commuter-friendly compact edition continued to prove a hit with readers.The latest ABC results for April will provide a welcome boost to the Independent, which has today gone completely tabloid, in a move that will consign… Continue reading ABC National Newspaper Round-Up April 2004

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading NRS National Newspaper Round-Up – March 2004

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

US magazine advertising revenues registered a 6.7% year on year rise during March, as the Financial, Insurance & Real Estate category showed a return to strong growth. According to the latest data from the Publishers Information Bureau (PIB), revenues in March reached $1.8 billion, whilst page volumes declined by 1.9% to 20,947. In the year… Continue reading US Magazine Ad Revenues Rise 7% In March

Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising. Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in… Continue reading February’s National Press Expenditure Results

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering