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Regional newspapers are the most popular medium for UK businesses to market themselves, according to Continental Research‘s Autumn 2002 E-Commerce Report, which is launched today. The survey shows that over half a million businesses currently use the regional press for their advertising and that it is especially favoured by small and medium-sized businesses, as shown.… Continue reading UK Business Favours Regional Press For Marketing

Advertising volumes at United Business Media’s (UBM) US technology publishing division, CMP Media, fell by 20% in October, after a 3.6% increase during September (see Hi-Tech Publishing Ad Decline Eases Slightly In September). However, the decline is exaggerated given that there were five weeks in October during 2000 and 2001, but only four weeks this… Continue reading CMP Figures Show Continuing Weakness In Hi-Tech Advertising

The next decade will see more big consumer magazine launches than ever before, according to Tim Ewington, director of specialist media strategy consultancy Human Capital. Writing in FT Creative Business, Ewington argues that publishing companies will be forced to launch new titles as other routes to growth have begun to disappear, whilst competition is increasing.… Continue reading Big Consumer Mags Launches Expected In Next Decade

US newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, a 1% rise year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This ends six quarters of negative growth for the industry. Retail advertising spending rose 2.7% to $5.1 billion and national spend increased by 5.2% to… Continue reading US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3

Total US magazine advertising revenue increased by 7.5% in October to $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for October was 22,387, down 0.2% from last year. In the year-to-date, revenue closed at $13.4 billion – an increase of 2.2% – and ad pages… Continue reading ‘Cautious Optimism’ Seen In Improving US Magazine Revenues

The latest ABC figures for national newspaper circulation during October reveal a rather lacklustre performance for the sector as a whole, which saw circulation decline by 1.8% month on month to just below the 27 million mark.Popular Sunday titles, Sport First and People, bore the brunt of the bad news, with the former experiencing a… Continue reading ABC National Newspaper Round-Up October 2002

Total revenue among leading US internet publishers grew by an average of 47% in the third quarter as against the same period in 2001, according to a recent study by the Online Publishers Association (OPA). A survey of eighteen major online publishers, including New York Times Digital, Wall Street Journal Online and USATODAY.com, also showed… Continue reading Web Publishers Buoyed By 3Q Revenue Increase

NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002

Advertising revenues at many major US newspaper groups have just seen their first quarterly gain after six consecutive quarters of decline, according to estimates by Merrill Lynch. This is consistent with the pattern of recovery that was seen following the recession of 1990-1991, say analysts. Total advertising revenues fell by 9% during the full year… Continue reading US Newspapers Show First Positive Quarter Since Q4 2000

The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 11.5% during September, according to the latest figures from United Business Media (UBM). This represents a slightly stronger market than in August, when volumes dropped by 24.1% (see Technology Advertising Remains Very Weak, Says UBM). UBM’s US technology publishing division,… Continue reading Hi-Tech Publishing Ad Decline Eases Slightly In September