The recent Euro 2004 football championships did little to boost sales of the UK’s national tabloid titles during June, despite extensive coverage of England’s nail-biting journey to the quarter finals and ensuing exit from the tournament at the hands of host nation Portugal.Major sporting events such as the European Championships and the World Cup tend… Continue reading ABC National Newspaper Round-Up – June 2004
The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue
Quality magazine giant Condé Nast has unveiled its latest foray into the women’s market with a new monthly title featuring a mix of style, glamour and practical real-life issues due to launch in the first half of 2005.The company claims Easy Living will deliver useful and realistic solutions to improve modern women’s lives. With content… Continue reading Condé Nast Unveils Grown Up Women’s Title
Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005
Dennis Publishing has announced the launch of its latest computing title aimed at 35 to 55 year old ABC1 men using their PCs for practical or creative work such as photography or video editing.The monthly title, entitled PC Projects, will have an initial print run of 50,000 and a cover price of £4.99. The first… Continue reading Dennis Poised To Launch Latest Computing Title
Condé Nast is believed to preparing to launch a new glossy magazine to go head-to-head with Hachette Filipacchi’s Red in the increasingly competitive market for affluent thirty something women.A spokeswoman for company, which also publishes Glamour and Vogue, refused to comment on industry speculation, but confirmed that National Magazine Company’s Good Housekeeping publishing director, Chris… Continue reading Condé Nast Silent Over Plans For New Women’s Glossy
The Guardian regained valuable ground against it broadsheet rivals last month with circulation increasing by a solid 2.1% to just under the 390,000 mark, according to the latest ABC results for May.The title has been hard hit by the popularity of recent compact launches from the Independent and the Times. However, the decision not to… Continue reading ABC National Newspaper Round-Up May 2004
Newspaper advertising revenues are finally on the upswing as the world economy recovers, says the latest annual survey of World Press Trends. The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Ad Revenue Rebounds But Circulation Dips
Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market
Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties
