More Press articles

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

US magazine advertising revenues registered a 6.7% year on year rise during March, as the Financial, Insurance & Real Estate category showed a return to strong growth. According to the latest data from the Publishers Information Bureau (PIB), revenues in March reached $1.8 billion, whilst page volumes declined by 1.9% to 20,947. In the year… Continue reading US Magazine Ad Revenues Rise 7% In March

Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising. Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in… Continue reading February’s National Press Expenditure Results

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering

The Guardian‘s decision not to launch a tabloid edition appears to be paying dividends for the title following a healthy 1.8% month on month increase in circulation to 376,287, according the latest ABC results for March.Last month the paper’s editor, Alan Rusbridger, reiterated that he has no plans to unveil a compact edition similar to… Continue reading ABC National Newspaper Round-Up – March 2004

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading NRS National Newspaper Round-Up – February

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer