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For 16-24s, reading a national newspaper during the average week is more likely than visiting the pub, according to the latest research from the Newspaper Marketing Agency. The first detailed study of youth newspaper reading habits shows that 77% (5.6 million) of 16 to 24 year-olds read a national newspaper every week, compared with just… Continue reading 16-24s Prefer Newspapers To Pubs

The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

Associated Newspapers has seen display advertising revenues rise by a solid 8.5% year on year in the eleven months to August following a strong performance from its daily freesheet Metro and London evening paper the Evening Standard. Metro saw display advertising revenue rise by 25% year on year following the launch of two new franchises… Continue reading Metro And Evening Standard Boost Associated Revenues

The Guardian lost more than a quarter of its overall readership in the twelve months to June as the new tabloid incarnation of the Independent went from strength to strength in the broadsheet sector.The latest NRS national newspaper figures for the six months to June show that the Guardian saw its readership decline by 25.7%… Continue reading NRS National Newspaper Round-Up – June 2004

‘The newspaper is the new mass-market medium’, according to the chief operating officer of Independent News & Media. Speaking at the World Association of Newspapers (WAN) 39th annual congress, Gavin O’Reilly, who is also the first vice president of WAN, put forward the ten reasons why he thinks newspapers are still the best advertising medium.… Continue reading Ten Reasons Why The Newspaper Is The New Mass Market Medium

Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004