Children are switching their attention from television to mobile, according to a UK survey of young people.
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UK search had its best ever quarter in the Q4 2011, according to digital marketing technology and solutions company IgnitionOne, giving a much needed boost to high street fortunes.
Alice Dunn, marketing executive at Kantar Media, reveals key insights about the spending power of the winter holiday crowd…
Britons are a pretty content family of people, confirms a new research report by the Future Foundation.
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…
By 2016, marketers will spend $77 billion on interactive marketing – as much as they do on television today, according to Forrester’s new US interactive marketing forecast.
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…
The latest post-Christmas research from YouGov’s Technology and Telecoms analysts shows that while e-readers and tablets were generally a popular choice to give as a present this Christmas, 2011 was definitely the ‘Kindle Christmas’.
…Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.
Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).