What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.
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Alice Dunn, marketing executive at Kantar Media, reveals key insights on the ever-popular cookery show genre, particularly given the strong viewing figures that were recently posted by Masterchef…
Apple has regained its position as the number one smartphone vendor – ahead of Samsung and Nokia, according to Strategy Analytics.
The number of connected devices will grow from 256.8 million units in 2011 to 1.34 billion units in 2016, driven by the rise of digital televisions, satellite STBs, video game consoles, Blu-ray disc players and recorders, according to In-Stat.
The Future Foundation’s Heather Corker says this will be the decade in which leisure becomes much more smart and active…
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…
A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV – with 15% of UK consumers saying they would own one within the next 12 months.
UK linear TV viewing figures for 2011 equaled the record high set in 2010, according to Thinkbox. The average viewer watched four hours, two minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), new figures from the Broadcasters’ Audience Research Board (BARB) show.
Streamed TV is becoming more mainstream in the UK with the use of online streaming services such as BBC iplayer, ITV iplayer or 4oD on the rise, particularly among younger people, according to the latest KPMG Media & Entertainment Barometer.
With forecasts exceeding 80% of units shipped by 2015, connected TVs are expected to lead the way in global TV shipments – escalating from 27% in 2011, according to new research from Futuresource Consulting.