David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
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Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov’s latest research.
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas – a study that is particularly pertinent in view of Mary Portas’ independent report into the demise of the High Street…
Millward Brown highlights growing trends in the digital media sector with its predictions for the next 12 months.
Excess is the ghost of Christmas past. With a third of Britons planning to spend less this Christmas than in previous years this presents a big problem for retailers up and down the country, all fighting for a share of a smaller wallet.
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.