More Research articles

The number of smartphones in use worldwide will grow at an annual rate of 32% between 2010 and 2014, according to a new Analysys Mason report.

The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.

Forrester has released new research looking at what it calls Mass Influencers – social influencers who generate the majority of impressions and opinions about a company’s products and services.

New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.

comScore’s analysis of US web activity for March 2010 reveals that auto manufacturers ranked as the top-gaining site category for the month, up 23% to more than 30 million visitors.

People are consuming more traditional and digital media but spending less on it, according to the latest KPMG Media and Entertainment Barometer.

Q1 saw marketing budgets revised up for the first time in ten quarters, according to the latest IPA/BDO Bellwether survey, with around 21% of companies reporting a rise.

A new report from comScore forecasts a bright future for the US mobile gaming market, despite a 13% decline in the number of US mobile gamers during the past year.

Ahead of tonight’s first televised debates between the leaders of the three main political parties, new UKOM figures show that the Conservative website was the most popular political party website in the UK last month.

More than 174 million US internet users watched online video during February, new comScore data reveals.