More Research articles

New research has found that the internet has overtaken TV as the most essential medium in Americans’ lives.

Magna’s latest On-Demand Quarterly report predicts that US digital video recorder (DVR) subscriber households will reach 54.6 million (44% of TV households) by the end of 2016.

Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.

Sales of HD ready TVs reached almost 23 million by the end of 2009, with digital TV now reaching 91.4% of UK homes, according to new research from Ofcom.

In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.

New research by Starcom Mediavest Group has found that Freeview personal video recorder (PVR) owners watch less TV than Sky+ and V+ users.

The UK smartphone market has grown 70% over the past year to more than 11 million subscribers, according to new comScore data.

The latest research piece from Ipsos MediaCT looks at how measuring brand engagement can help build audiences and help to command premium prices for advertising.

UK internet advertising spend grew 4.2% in 2009 to hit £3.5 billion, with search reaching 2.15 billion, according to new figures from the IAB.

Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.