The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
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Forrester has released new research looking at what it calls Mass Influencers – social influencers who generate the majority of impressions and opinions about a company’s products and services.
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comScore’s analysis of US web activity for March 2010 reveals that auto manufacturers ranked as the top-gaining site category for the month, up 23% to more than 30 million visitors.
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Ahead of tonight’s first televised debates between the leaders of the three main political parties, new UKOM figures show that the Conservative website was the most popular political party website in the UK last month.
More than 174 million US internet users watched online video during February, new comScore data reveals.
In March 2010, Americans conducted 15.4 billion core internet searches, with Google Sites accounting for 65.1% search market share, according to new figures from comScore.