Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
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Consumers are increasingly using their PCs, mobiles and televisions at the same time, according to new mobile focused research from Yahoo!.
It found that the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months, with 45% of respondents to a Nielsen survey indicating that their next device will be a smartphone.
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
Total US newspaper advertising revenue – including print and online – fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.
Mobile data traffic overtook voice calls during December 2009, according to network equipment vendor Ericsson.
Simultaneous use of the internet while watching TV hit three and a half hours a month in the US in the last quarter of 2009, according to the latest Nielsen Company Three Screen Report.