American sports broadcaster ESPN is using this year’s FIFA World Cup to launch a new research initiative measuring media usage and advertiser effects across all media platforms – TV, radio, internet, mobile and print.
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Almost 50% of respondents to a new survey said they would be most likely to use the iPad to browse the internet.
Like modern-day Argonauts, Ipsos MediaCT have embarked on a project to discover the essence of media engagement, from how people engage with media brands all the way through to how this might influence advertising communication.
Web users across 10 countries spent an average of five and a half hours on social networks in February 2010, up more than two hours from the same time last year, according to new research from The Nielsen Company.
New US research from consumer electronics site Retrevo.com has found that 48% of social media users check Facebook and Twitter in bed, during the night or as soon as they wake up in the morning.
Google has once again proved to be the most popular destination for the UK’s online users. According to data released by UKOM, the brand had a unique audience of 33 million people over the month of August.
Social gaming promises to deliver mass market appeal, as well as fresh opportunities for brands to engage with consumers, according to the results of a new survey from Lightspeed Research and Trendstream.
New US research from The Nielsen Company reveals that the number of unique viewers of online video was up 10.5% year on year in February.
It looks like being a strong year for online publishers, with all AOP members predicting positive revenue growth this year, and 50% predicting growth of more than 10%.
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.