Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.
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A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
| Jon Mew
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare?
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
| Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
Donald Trump and Elon Musk’s ‘conversation’ this week highlights that the turning of the political tide could defeat the former’s presidential ambitions while damaging the other’s business interests.
The tide of racism and misplaced hatred across the UK underlines that the media’s silent majority must speak up. It’s no longer enough to not be able to find the right words.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.