The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm. 

Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.

The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (6 October).

Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.

Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don’t fulfil their promise.

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.

Most UK adults over the age of 55+ say they are “concerned” with the problem of misinformation, the most among any age bracket.