Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don’t fulfil their promise.

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.

Most UK adults over the age of 55+ say they are “concerned” with the problem of misinformation, the most among any age bracket.

Political parties have increasingly been impersonating local newspapers in their campaign materials, but should these be more regulated?

This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.

Can we use modern technology to help consumers access a physical interaction rather than replace it?

Media and advertising needs to change the conversation around disability not only within the industry but beyond so people do not ‘slip’ into exclusive environments.