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US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September

Confirmation came this month that the advertising industry is finally ‘climbing out of the bath’. This somewhat curious assessment comes from WPP’s chief Sir Martin Sorrell, who has used a bath-tub description to depict the fortunes of the industry during the downturn. A marked decline was followed by a long period of flat growth and… Continue reading INSIGHTanalysis: Media Healthcheck – October 2003

Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief

US business-to-business print advertising spend fell by 3.6% year on year in August, according to the latest figures from American Business Media. Ad pages were also down, by 6.4%, from last August. The summer months saw a noticeable decline in B2B advertising (see US B2B Advertising Slows In July) and in the year to date,… Continue reading US B2B Adspend Down 3.6% In August

Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape

Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study

Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace

Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast