The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
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The now former chief operating officer of Yahoo was hired by Mayer in October 2012 to help turn Yahoo’s advertising business around, however was fired on Thursday for reasons unknown.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
Ahead of the CES debrief next week, Newsline hears from Videology’s Rhys McLachlan as he shares his thoughts on the biggest themes from this year’s gadget-fest. Prepare to pay homage at the feet of the TV gods…
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.
After Karmarama took the bold step of appointing a media man – Jon Wilkins – as its executive chairman, Dominic Mills says we’re seeing how digital is pulling down the barriers that define media and creative agencies.
UK price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen.
As CES comes to a close, Addictive! founder, Simon Andrews, looks at some of the main themes to emerge from the tech fest – from terrible clichés to the ever-increasing importance of content.