It seems everybody is talking about content marketing, and for ISBA’s Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
Showing 5421-5430 of 6,833
More Advertising articles
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
The obsession with quoting numbers with trails of zeroes behind them has long been part of the web’s preoccupation with counting things – but as TV campaigns head down the same path, how do we make sense of the numbers?
New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to figures compiled by Thinkbox.
News UK’s Mike Darcey has criticised the Guardian for giving its content away for free online whilst upping print prices – but his views have been branded as out of touch with the spirit of “openness” that defines the digital age.
The average global consumer was exposed to various DOOH media for 14 minutes per week in 2013 compared with eight minutes in 2007.
Have you ever wondered which ads in our national newspapers are the most effective at engaging readers? In a new feature starting this week on Newsline, we’ve partnered with Luman research to find out…