With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
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CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.
Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
Accenture is to acquire Mackevision, a global producer of 3D content – and visual effects team for Game Of Thrones.
Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
Mediatel is hosting its first Out-of-Home Summit on 23 January, bringing together key players to share their views on the sector’s newest developments and challenges, and OOH’s role in the media landscape.