It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
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Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
Glucklich, who replaces Matthew Platts following a promotion to CEO of Media Brands, begins her new role in May and will lead all four divisions of the innovation and investment business.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.