As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
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White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.
Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.
WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.