Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.
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Reporting to Sam Finlay, chief revenue officer, Barrass will act as the strategic lead on all key client and agency trading relationships for the publisher.
New business Harbour hopes to provide independents with the benefits of being part of a network with none of the misery. Can it work? Dominic Mills investigates.
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
Time Inc. UK has promoted Jon Restall to the role of head of agency partnerships, it has been announced.
Williams will be responsible for a trading and investment portfolio that exceeds £1bn of billings a year in the UK on behalf clients that include Mars, Asda, Visa and Belle.
The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.