The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
Showing 1521-1530 of 2,419
More Agencies articles
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.
Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
Officers in Paris detained the well-known businessman – who stepped down as chairman of media group Vivendi only days ago – to question him about suspected corruption in Africa.
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.