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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.

VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.

The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.

Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Mark Jackson, MC&C’s new managing director, discusses the benefits of joining an independent agency.

There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity

Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.