“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
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The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.
Kerry Hipkiss, Jack Swayne and Hannah Fisher are to join iProspect UK’s senior leadership team and board, with immediate effect.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.
Carat’s chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.
January 1986 kicked off a defining year for media – witnessing Murdoch’s newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.