We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
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Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Havas Media Network UK will feed into the UK cross-media measurement initiative’s future product scope and involve its clients in beta trials.
Expect ownership changes, and perhaps even IPOs, from some PE-backed agencies, while there will likely be M&A activity from those that have recently taken investment.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.