One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.
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The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.
Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.
GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
Mail Metro Media scored big at the ceremony during The Media Leader Summit, while Stephen Miron was handed one of two Grands Prix.
Listen to flash interviews from the Croisette as The Media Leader caught up with industry figures.
The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.
The Media Leader asked attendees about their best and worst moments now that the 2024 festival has wrapped.