Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
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DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in.
Bolloré spoke to The Media Leader after the announcement of Converged.
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WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
All the latest from Cannes Lions with The Media Leader team on the ground.