More Agencies articles

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.   

After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there’s a new kind of agility and power in committing longer term. 

Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.

The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.

Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP’s EssenceMediacom after 34 years and “reinventing” herself at a very different agency.

New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers. 

For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.