More Agencies articles

AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.

Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers. 

Agencies can sign up to the competition to find the brightest media brains.

Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

James replaces Nick Wright, who is now heading the new Havas Play Network.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.