Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
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Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.
In the first of a three-part series, The Kite Factory’s John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
Carers are leaving our industry in droves. We must take action now: let’s start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.
There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.