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The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.

A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.

The owner of Havas and Canal+ returned to profit last year.

Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.