Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don’t mention that Runcorn train.
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Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.
The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.
The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.